How to create an effective PR campaign without spending too much time or money
How to create an effective PR campaign without spending too much time or money
Bookmark and Share

How to create an effective PR campaign without spending too much time or money

by Emma Walton, Walton PR
5 pp A4 (inc. one cover page)
July 2009

The key to PR is confidence. It is a daunting task trying to sell your story to the press whether they are local, regional or national. But to be confident in your news and being able to talk clearly and informatively is a great help.
This document is designed to help you implement a PR campaign and written with a small/medium sized charity in mind that does not have many resources. There will be advice on:

• Where do I start? How to identify a “news story”
• What to prepare for a journalist
• Who to target
• How to write your story
• Photography
• How to sell it in
• What to include in Notes to Editors
• Who to talk to
• What format to send it in
• How to track press coverage
• Other queries

Continue Shopping
Browse more download or additional Walton PR products.