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  <body>by Martin Edwards, trustedleader.org
March 2007
A4 9pp (inc. two cover pages)

Values are the specific beliefs about what is right and wrong around us. 

What culture do we encourage?  What standards should we have? What are the principles that should underpin the team&#8217;s efforts? 

Over time all other things may change &#8211; an organization&#8217;s people, strategy, finances, beneficiaries &#8211; but its values should not. 

If these are allowed to degenerate, a team no longer has any unifying core. Hold true to them: these are the things upon which you should never compromise. Communicate with total conviction when you demonstrate, speak about or enforce these values.

_Photo: &quot;Casey J on Flickr.com&quot;:http://www.flickr.com/photos/islandfreedom/2728679996_</body>
  <body-html>&lt;p&gt;by Martin Edwards, trustedleader.org&lt;br /&gt;
March 2007&lt;br /&gt;
A4 9pp (inc. two cover pages)&lt;/p&gt;
&lt;p&gt;Values are the specific beliefs about what is right and wrong around us.&lt;/p&gt;
&lt;p&gt;What culture do we encourage?  What standards should we have? What are the principles that should underpin the team&#8217;s efforts?&lt;/p&gt;
&lt;p&gt;Over time all other things may change &#8211; an organization&#8217;s people, strategy, finances, beneficiaries &#8211; but its values should not.&lt;/p&gt;
&lt;p&gt;If these are allowed to degenerate, a team no longer has any unifying core. Hold true to them: these are the things upon which you should never compromise. Communicate with total conviction when you demonstrate, speak about or enforce these values.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Photo: &lt;a href=&quot;http://www.flickr.com/photos/islandfreedom/2728679996&quot;&gt;Casey J on Flickr.com&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;</body-html>
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  <title>Ten Fundamental Values of Great Teams</title>
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